WhatsApp Business API for customer engagement

WhatsApp Business API workflows help teams communicate with customers at scale through template messaging, automation journeys, reminders, and team-based response handling.

Customer engagement use cases

Businesses can use WhatsApp Business API workflows for marketing, support, reminders, lead nurturing, order communication, and post-sale updates.

Campaign and template messaging
Appointment and payment reminders
Chatbot-led qualification
Team inbox support workflows

Planning before setup

Before going live, teams should clarify messaging goals, customer segments, team responsibilities, template requirements, and follow-up rules.

Define primary use cases
Prepare campaign templates
Plan chatbot handoff rules
Measure replies and conversions